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1 bait and switch advertising
Englisch-Deutsch Fachwörterbuch der Wirtschaft > bait and switch advertising
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2 fraud
1. n юр. обман, мошенничество2. n разг. обманщик; мошенникfortune-tellers are usually frauds — гадальщицы, как правило, обманывают народ
Синонимический ряд:1. deceit (noun) artifice; cheat; deceit; duplicity; guile; hoax; misrepresentation; racket; ruse; sham; swindle; trickery2. deception (noun) chicane; chicanery; deception; dipsy-doodle; dirt; dishonesty; double-dealing; dupery; fourberie; hanky-panky; highbinding; indirection; sharp practice; subterfuge3. imposture (noun) charlatan; cheater; counterfeit; fake; faker; flam; flimflam; gyp; humbug; impostor; imposture; mare's nest; mountebank; phony; pretender; put-on; quack; sell; spoofАнтонимический ряд:authenticity; equity; fairness; frankness; honesty; integrity; justice; probity; right; truth -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 device
1) прибор; устройство; установка2) компонент; элемент4) фигура речи5) девиз; лозунг•- λ-device- λ-shaped negative-resistance device
- absolute pointing device
- absolute value device
- accumulation-mode charge-coupled device
- acoustic correlation device
- acoustic delay device
- acoustic imaging device
- acoustic-surface-wave device
- acoustic-surface-wave interaction charge-coupled device
- acoustic-volume-wave device
- acoustic-wave device
- acoustooptic device
- acoustoresistive device
- active device
- active medium propagation device
- adaptive device
- add-on device
- all-junction device
- aluminum-gate MOS device
- amorphous semiconductor memory device
- amorphous semiconductor switching device
- analog device
- answer device
- antihunt device
- anti-inrush device
- antijamming device
- anti-pumping device
- antisidetone device
- antistatic device
- antistrike device
- AO device
- arc-control device
- array device
- attached device
- attention device
- audible signal device
- audio device
- audio-response device
- augmentative device
- autocorrelation device
- automatic holding device
- automatic-alarm-signal keying device
- avalanche device
- avalanche-effect device
- backup device
- band-compression device
- beam-expanding device
- beam-lead device
- beam-manipulating device
- beam-narrowing device
- beam-transforming device
- bidirectional device
- bipolar device
- bistable device
- bistable optical device
- block device
- BlueTooth device
- bogey electron device
- bubble device
- bubble domain device
- bubble lattice storage device
- bubble memory device
- bucket-brigade charge-coupled device
- bucket-brigade device
- built-in pointing device
- bulk channel charge-coupled device
- bulk-acoustic-wave device
- bulk-charge-coupled device
- bulk-effect device
- bulk-property device
- bulk-type acoustooptic device
- bunching device
- buried channel charge-coupled device
- burst device
- bus-powered device
- callback port protection device
- calling device
- carrier-operated antinoise device
- cascade charge-coupled device
- cascaded thermoelectric device
- center-bonded device
- CFAR device
- character device
- charge-control device
- charge-coupled device
- charge-coupled imaging device
- charge-coupled line imaging device
- charge-coupled storage device
- charge-injection device
- charge-injection imaging device
- charge-transfer device
- charge-trapping device
- chip device
- chip-and-wire device
- clip-on pointing device
- clustered devices
- CMOS device
- coder device
- coherent electroluminescence device
- color imaging device
- COM device
- complex programmable logic device
- compound device
- computer output microfilm device
- conductively connected charge-coupled device
- constant false-alarm ratio device
- consumer device
- contiguous-disk bubble domain device
- controlled avalanche device
- controlled-surface device
- correlation device
- countermeasure devices
- coupling device
- cross-correlation device
- cross-field device
- cryogenic device
- current-access magnetic bubble device
- current-controlled device
- current-controlled differential-negative-resistance device
- current-controlled DNR device
- current-mode logic device
- current-operated device
- custom device
- data entry device
- data preparation device
- data recording device
- deception devices
- decision-making device
- decoding device
- dedicated device
- deformable-mirror device
- DEFT device
- delay device
- dense device
- depletion-mode device
- detecting device
- DI device
- dielectric isolation device
- diffused device
- digit delay device
- digital device
- digital micromirror device
- diode-array imaging device
- direct electronic Fourier transform device
- direct-access storage device
- direct-view device
- direct-viewing device
- discrete device
- disk device
- display device
- distributed diode device
- distributed interaction device
- division device
- D-MOS device
- domain propagation device
- domain-tip device
- double-negative-resistance-device
- double-quantum stimulated-emission device
- dynamically configurable device
- eavesdropping device
- E-beam fabricated device
- EBS device
- edge-bonded device
- EL device
- elastooptic device
- electrically programmable logic device
- electroluminescence device
- electromagnetic device
- electron device
- electron-beam semiconductor device
- electronic device
- electronic imaging device
- electron-optical device
- electrooptical device
- elementary MOS device
- embedded device
- encoding device
- end device
- energy conversion device
- enhancement-mode device
- epiplanar device
- epitaxial-device
- error-sensing device
- exchange-coupled thin-film memory device
- external control device
- false-echo devices
- Faraday-rotation device
- fast-discharge device
- ferrite device
- ferroelectric device
- FET device
- fiber-laser device
- field-access memory device
- field-effect device
- field-effect transistor device
- field-emission device
- field-programmable interconnect device
- file device
- file-protection device
- fixed tap-weight bucket-brigade device
- floating-gate device
- fluidic-device
- follow-up device
- four-layer device
- four-terminal device
- Frame Relay access device
- free-electron device
- freestanding pointing device
- FS device
- full-speed device
- functional device
- galvanomagnetic device
- galvanomagnetic semiconductor device
- gate-array device
- graphic input device
- graphic output device
- gripping device
- groove locating device
- guided-wave acoustooptic device
- guided-wave AO Bragg device
- Gunn device
- Gunn-effect device
- gyromagnetic device
- Hall device
- Hall-effect device
- harbor echo ranging and listening device
- head-cleaning device
- heteroepitaxial device
- heterojunction device
- high-technology device
- high-threshold device
- homing device
- hot-electron device
- human interface device
- hybrid ferromagnet-semiconductor device
- hybrid integrated-circuit device
- hybrid-type device
- I/O device
- identification device
- image-storage device
- imaging device
- implanted device
- incidental radiation device
- industrial data collection device
- infrared charge-coupled device
- input device
- input-output device
- insulated-gate device
- integrated electron device
- integrated injection device
- integrated optic device
- integrating device
- interface device
- interlocking device
- ion-implantation device
- ion-implanted bubble device
- ion-injection electrostatic plasma confinement device
- jelly-bean device
- Josephson device
- Josephson-effect device
- junction device
- junction-gate device
- keying device
- known-good device
- large-area p-n junction device
- laser annealing device
- laser device
- laser welding device
- laser-beam machining device
- leaded device
- leadless device
- left ventricular assist device
- light-detecting device
- light-emitting device
- linear beam device
- linear imaging device
- locked dynamically configurable device
- logic device
- long-channel device
- low-speed device
- low-threshold device
- LS device
- magnetic bubble device
- magnetic detecting device
- magnetic device
- magnetic flux quantum device
- magnetic tunnel junction memory device
- magnetic-wave device
- magnetoelastic-wave device
- magnetoelectronic device
- magnetooptic bubble-domain device
- magnetostatic-wave device
- magnetostrictive device
- magnetotunneling device
- majority-carrier device
- make-and-break device
- manipulating device
- marginal device
- maser device
- matching device
- measurement device
- mechanical switching device
- memory device
- MEMS device
- MEMS-based device
- metal-gate device
- metal-insulator-metal device
- metal-insulator-piezoelectric semiconductor device
- metal-oxide-silicon device
- metal-semiconductor device
- microcomputer device
- microdiscrete device
- microelectromechanical system device
- microelectromechanical system-based device
- microelectronic device
- microfluidic device
- MIDI device
- minority-carrier device
- MIPS device
- MIS device
- MNOS device
- molecule-sized device
- MOS color imaging device
- MOS device
- MOS memory device
- MSW device
- M-type device
- multiaperture device
- multijunction device
- multilayered memory device
- multilevel storage device
- multiple-tap bucket-brigade device
- multiple-unit semiconductor device
- multiport device
- multistable device
- multiterminal device
- n-channel device
- negation device
- negative-resistance device
- night viewing device
- n-n heterojunction device
- noise-rejection device
- nonburst device
- noninverting parametric device
- nonreciprocal field-displacement device
- n-p-n device
- n-terminal device
- one-port device
- open-collector device
- optically coupled device
- optically pumped device
- optoelectronic device
- O-type device
- output device
- overlay device
- oxide-passivated device
- P&P device
- parallel device
- parametric device
- passivated device
- passive device
- pattern recognition device
- p-channel device
- p-channel MOS device
- periodic permanent magnet focusing device
- persistent current device
- persistent-image device
- personal communication device
- photoconducting device
- photoelectric device
- photoemissive device
- photosensitive device
- photovoltaic device
- picking device
- piezoelectric device
- piezomagnetic device
- planar device
- planar-doped barrier device
- plasma device
- plasma-coupled semiconductor device
- plotting device
- plug-and-play device
- plug-in device
- PMOS device
- p-n junction device
- PnP device
- p-n-p device
- p-n-p-n device
- point-contact superconducting device
- pointing device
- polysilicon charge-coupled device
- port protection device
- p-p heterojunction device
- PPM focusing device
- programmable device
- programmable logic device
- protective device
- punch-through device
- pyroelectric thermal imaging device
- quantum-dot resonant tunneling device
- quasioptical device
- quenched domain mode device
- radiation-measuring device
- random-access device
- rapid single flux quantum device
- readout device
- reciprocal device
- recognition device
- rectifying device
- regulating device
- relative pointing device
- restricted radiation device
- reverberation device
- ringing device
- robot control device
- rotating-field bubble device
- rotating-field bubble domain device
- RSFQ device
- safety device
- SAW device
- Schottky barrier semiconductor device
- Schottky device
- Schottky-barrier-gate Gunn-effect digital device
- SCSI device
- security device
- self-powered device
- self-reacting device
- self-synchronous device
- semiconductor device
- semiconductor switching device
- semiconductor-magnetic device
- sensing device
- serial device
- shallow-base device
- short-channel device
- short-circuit-stable device
- silicon imaging device
- silicon-gate MOS memory device
- silicon-on-insulating substrate device
- single-junction device
- single-tap bucket-brigade device
- single-unit semiconductor device
- slot device
- snap-on pointing device
- solid-state device
- SOS device
- sound-absorbing device
- spark-quenching device
- speech recognition device
- spin-wave device
- square-law device
- starting device
- static discharge device
- storage device
- storage display device
- storage-charge device
- stream device
- stream-oriented device
- stroke input device
- superconducting device
- superconducting quantum device
- superconducting quantum interference device
- surface acoustic-wave device
- surface charge-transfer device
- surface mount device
- surface-controlled device
- switching device
- symbolic device
- tape device
- tape-moving device
- TE device
- tensoelectric device
- terminal device
- thermoelectric cooling device
- thermoelectric device
- thermoelectric heating device
- thick-film device
- thin-film device
- Tokamak device
- transferred-electron device
- transferred-electron microwave device
- transit-time device
- traveling magnetic domain memory device
- traveling-wave Gunn effect device
- trip-free mechanical switching device
- tse device
- tube device
- tunnel device
- tunnel emission device
- twisted nematic device
- two-junction bipolar device
- two-port device
- two-terminal device
- ULA device
- uncommitted logic array device
- unidirectional device
- unilateral device
- unpacked device
- vacuum tunnel device
- variable grating mode device
- variable inductance cryogenic device
- vertical junction device
- VGM device
- V-groove MOS device
- virtual device
- visual signal device
- VMOS device
- V-MOS device
- voice-operated device
- voice-operated gain-adjusting device
- voltage-controlled device
- voltage-controlled differential-negative-resistance device
- voltage-controlled DNR device
- voltage-operated device
- wafer printing device
- wireless device
- X-ray detecting device
- YIG deviceThe New English-Russian Dictionary of Radio-electronics > device
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